Privacy Policy

44pkr ("we", "us", "our") operates the website accessible at https://44pkr.cam ("Site"). We are committed to protecting the personal data of all individuals who access or use our Site ("you", "your", "User"). This Privacy Policy explains how we collect, use, store, disclose and protect your personal data in connection with your use of the Site.

44pkr is an English-language online betting information platform targeted at Pakistani users. The Site provides informational content, platform overviews, responsible gambling guidance and related educational resources covering cricket betting, PSL and T20 markets, live casino, slots and sports wagering. 44pkr is not a licensed gambling operator and does not directly accept wagers, process deposits or hold player funds.

This Privacy Policy is incorporated into and should be read alongside our Terms & Conditions. By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree with this Privacy Policy, please discontinue your use of the Site.

We take our obligations under applicable data protection principles seriously. While Pakistan does not currently have a fully-enacted comprehensive data protection statute equivalent to the GDPR, 44pkr voluntarily applies internationally recognised data protection standards to safeguard your information and respect your rights as a user.

The following definitions apply throughout this Privacy Policy:

• "Personal Data" — Any information relating to an identified or identifiable natural person. This includes, but is not limited to, names, email addresses, IP addresses, device identifiers and browsing behaviour data.
• "Processing" — Any operation performed on Personal Data, including collection, storage, use, disclosure, deletion or any other handling of such data.
• "Data Controller" — The entity that determines the purposes and means of processing Personal Data. For the purposes of this Policy, 44pkr is the Data Controller.
• "Data Processor" — A third party that processes Personal Data on behalf of the Data Controller, under contractual obligation.
• "Cookies" — Small text files placed on your device by the Site to facilitate functionality, analytics and personalisation.
• "Third-Party Services" — External platforms, analytics providers, advertising networks or service providers whose tools or technologies may be integrated with the Site.
• "Consent" — A freely given, specific, informed and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose.
• "Applicable Law" — All laws and regulations applicable to data protection and privacy in the relevant jurisdiction, including Pakistani law and any international standards we voluntarily apply.

Depending on how you interact with the Site, we may collect the following categories of data:

We do not collect payment card details, bank account information or financial credentials of any kind. References on this Site to payment methods such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are purely informational and educational in nature. We do not process transactions through any of these providers.

We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data or health information. If you voluntarily disclose such information through a support enquiry, we will handle it with appropriate care and limit its processing to the strict minimum necessary to respond to your enquiry.

We collect Personal Data through the following mechanisms:

• Direct interactions: Data you provide when contacting our support team via email, or when completing any informational forms on the Site.
• Automated technologies: As you navigate the Site, we automatically collect Technical Data and Usage Data through cookies, server logs, pixel tags and similar tracking technologies. See Section 7 (Cookies & Tracking) for full details.
• Third-party analytics: We may use third-party analytics services that collect and aggregate usage data on our behalf. These services act as Data Processors under contractual arrangement and are bound by data processing obligations consistent with this Policy.
• Inferred data: We may infer your approximate geographic location (at the city or region level, such as Karachi, Lahore, Rawalpindi, Faisalabad, Multan or Peshawar) from your IP address for the purpose of localising content and monitoring compliance with jurisdictional access restrictions.

We use the Personal Data we collect for the following purposes:

• Service delivery: To operate, maintain and improve the Site and its content for Pakistani users;
• Analytics and optimisation: To understand how users interact with the Site, identify popular content areas such as cricket betting guides, PSL market overviews and responsible gambling resources, and optimise the user experience;
• Communication: To respond to support enquiries, feedback and requests you submit to us;
• Security and fraud prevention: To detect, investigate and prevent fraudulent activity, unauthorised access and other harmful conduct;
• Legal compliance: To comply with Applicable Law, respond to lawful requests from authorities and enforce our Terms & Conditions;
• Localisation: To tailor content to your approximate geographic region within Pakistan and provide contextually relevant information;
• Consent management: To record and honour your cookie and data processing preferences.

We will not use your Personal Data for purposes that are incompatible with the purposes described above without first obtaining your consent or establishing a valid legal basis for the new processing activity.

Where 44pkr voluntarily applies internationally recognised data protection principles, we rely on the following legal bases for processing your Personal Data:

• Consent: Where you have given clear, informed consent to specific processing activities, such as the placement of non-essential cookies;
• Legitimate interests: Where processing is necessary for the legitimate interests of 44pkr, including operating and securing the Site, improving content quality and preventing fraud, provided those interests are not overridden by your rights and interests;
• Legal obligation: Where processing is necessary to comply with a legal obligation applicable to 44pkr;
• Contractual necessity: Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract — for example, responding to a support request.

You may withdraw consent for any processing activity based on consent at any time, without affecting the lawfulness of processing carried out before the withdrawal. To withdraw consent, contact us using the details in Section 15.

Cookies are small text files placed on your device when you visit a website. 44pkr uses cookies and similar tracking technologies to provide a functional browsing experience, understand how users navigate the Site, and improve our content over time.

We use the following categories of cookies:

• Strictly necessary cookies: Essential for the basic functionality of the Site, such as maintaining session state and remembering consent preferences. These cannot be disabled without affecting Site functionality.
• Analytics cookies: Used to collect aggregated, anonymised data about how users interact with the Site — for example, which pages receive the most traffic, how long users spend on cricket betting guides, or which device types are most common. This data helps us improve the Site.
• Preference cookies: Used to remember your settings and preferences, such as language choice and consent status, so you do not need to re-select them on each visit.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies, delete existing cookies or set preferences for specific sites. Note that disabling certain cookies may affect the functionality or performance of the Site. Specific cookie consent preferences can be updated at any time via our consent banner or by contacting us.

44pkr does not sell, rent or trade your Personal Data to third parties for their own marketing or commercial purposes. We may share your data only in the following limited circumstances:

• Service providers (Data Processors): We may share data with trusted third-party service providers — such as web hosting providers, analytics platforms and IT security services — who process data on our behalf under strict data processing agreements. These providers are permitted to use your data only for the purposes we specify.
• Legal requirements: We may disclose Personal Data where required to do so by Applicable Law, court order, regulatory authority or law enforcement request, provided such request is lawful and proportionate.
• Protection of rights: We may disclose data where necessary to protect the rights, property or safety of 44pkr, our users or the public, including for fraud prevention and security purposes.
• Business transfers: In the event of a merger, acquisition, restructuring or sale of all or part of 44pkr's assets, your Personal Data may be transferred to the successor entity, subject to equivalent privacy protections.

References to Pakistani payment providers — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — on this Site are educational in nature only. 44pkr does not share user data with these providers and does not have any data-sharing agreements with them.

We retain Personal Data for no longer than is necessary for the purposes for which it was collected, taking into account our legal obligations, legitimate interests and your rights. The following general retention principles apply:

• Technical and Usage Data: Retained in anonymised or aggregated form for analytical purposes. Identifiable technical data such as IP logs is typically retained for a period not exceeding 12 months unless a longer period is required for security investigations.
• Communication Data: Support enquiry records are retained for a period sufficient to resolve the enquiry and any subsequent follow-up, typically up to 24 months, after which they are securely deleted or anonymised.
• Consent records: Records of consent and its withdrawal are retained for as long as necessary to demonstrate compliance with our obligations, typically up to 36 months from the date of the consent event.

On expiry of the applicable retention period, Personal Data is securely deleted or rendered permanently anonymous using industry-standard methods. You may request earlier deletion of your data in accordance with your rights described in Section 11.

44pkr implements appropriate technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:

• Industry-standard SSL/TLS encryption for data in transit between your browser and our servers;
• Access controls ensuring that Personal Data is accessible only to authorised personnel who require it for legitimate operational purposes;
• Regular review of our data handling practices and security procedures;
• Contractual obligations imposed on Data Processors requiring them to maintain equivalent security standards.

While we take reasonable steps to protect your data, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will take appropriate steps to notify affected users and, where required, the relevant authorities, in accordance with Applicable Law.

As a user of the 44pkr Site, you have the following rights in relation to your Personal Data. We honour these rights in accordance with Applicable Law and the internationally recognised data protection principles we voluntarily apply:

To exercise any of the above rights, please contact us using the details in Section 15. We will respond to your request within a reasonable timeframe and in accordance with Applicable Law. We may need to verify your identity before processing certain requests.

The Site is operated and accessed primarily by users in Pakistan. Our web hosting and certain third-party service providers may be located in jurisdictions outside Pakistan. Where Personal Data is transferred outside your home jurisdiction, we take steps to ensure that appropriate safeguards are in place to protect that data in a manner consistent with this Privacy Policy and the internationally recognised data protection principles we apply.

Such safeguards may include contractual clauses with service providers, use of providers operating under internationally recognised data protection frameworks, or other appropriate measures. By using the Site, you acknowledge that your Personal Data may be processed in jurisdictions other than Pakistan.

The Site is intended for users who are at least 18 years of age, or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect Personal Data from individuals under the age of 18.

If we become aware that we have inadvertently collected Personal Data from a minor, we will take prompt steps to delete that data from our systems. If you believe that we may have collected data from a minor, please contact us immediately using the details in Section 15.

44pkr reserves the right to update or amend this Privacy Policy at any time, at its sole discretion. Changes will be effective immediately upon posting to the Site. The "Effective date" and "Last reviewed" dates at the top of this page will be updated to reflect any revisions.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your data. Where changes are material — for example, changes that significantly affect how your Personal Data is used or your rights in relation to it — we will provide a prominent notice on the Site where reasonably practicable.

Your continued use of the Site following the posting of changes to this Privacy Policy constitutes your acknowledgement and acceptance of those changes. If you do not agree with any revised Privacy Policy, you must discontinue use of the Site.

If you have any questions, concerns or requests relating to this Privacy Policy, your Personal Data, or your rights as a data subject, please contact the 44pkr privacy team using the details below. Note that our contact email is provided as plain text only and is not a clickable link.